Monday, November 26, 2007

No Caption Necessary

click for larger image

I just came across this new ad for Hummer. see below

I think this ad is what makes the above caption so ironic. Back in Texas, virtually every Hummer had/has one of those ubiquitous "W" bumper stickers on the back. The SUV has become a socio-political signifier. For (most) people on the political Left, Hummer represents an ideology of blatant arrogance in the face of global warming created by over consumption of petrochemicals that is enhanced by SUV’s; Hummers being literally the largest offender.

This ad could well be any contemporary right-wing political ad, combining fear with the notion of unitary action. The America of post 9-11 is alone in a dangerous and threatening world. On some levels, this ad is seen as justification for the theory of the unitary executive and unilateral military aggression. There's also a not so subtle reference to the image of the Firefighters of 9/11 rushing into the burning World Trade Center. As the narrative states, "After disaster strikes, most people run from point A to point B. Then there are a qualified few, who run from point B to point A." The final view of a tranquil blue planet Earth from space goes far beyond irony.

Another reading of this ad may be;
HUMMER - Helping you survive the disasters we create…