from The Nation
Google is far more than the digital incarnation of Madison Avenue in the twenty-first century. It is the engine driving us into a new communications era, in which interactive marketing will significantly shape our lives.
Google's message to Madison Avenue, as expressed at the OMMA Expo in New York this week is that its technology can leverage tremendous insights about global consumers of products and information, and can deliver the right interactive marketing messages to consumers at precisely the right moment.
Epic 2015?
